CREASAUR INSIGHTS: UI/UX AND ART DIRECTION

WE FIND IT VERY IMPORTANT TO DEVELOP USER-FRIENDLY GAMES – DISCOVER OUR ART DIRECTOR’S PERSPECTIVE.

The bridge

Eda connects the art and the development side with a strong consideration for the user. To do this, she is involved in the whole process, from concept generation to product launch.

“If the communication is strong and well-managed, the result comes in rapid succession.”

User Interface (UI) and User Experience (UX) are a big part of it. After concept development, you have to design the UI in line with the concept and make sure that it is applicable to the UX and the game development. Of course, aesthetics is an inseparable part – never neglect to nurture your creative side.

When the assets are in hand, you should composite them and create UIs by placing the assets according to your concept. At this point, the consideration should lie on the development. Rend complete visuals to the pieces, turn them into a tileable form to make them developable, and send them to the developers together with the references. It’s important to stay in touch with the developers during all the process to answer their needs and give feedbacks. After all that, it’s release time!

Here is a tip: The better the tileable of the visual, the easier and neater the job of the developers will be.

The user

The user is located at the center of everything related to this field. On the one hand, UI and UX have some technical standards but on the other hand, there are also aesthetical point of views to consider (like suitable colors and their coding or a convenient balance of the objects’ sizes). It is important to align the technical with the artistic side. It might be that you prepared a stunning visual but it has to be at the same time corresponding to the standards and pointing the user towards the right way. So, always follow the recent trends and think user-friendly.